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Indian Tech Startup News Site,, posted a story today about Bollywood superstar Hrithik Roshan signing a deal to endorse the health tech startup

In the story, Ex Head of Commerce at Flipkart, and founder Mukesh Bansal said “Hrithik’s involvement with will be multi-fold and we will soon launch [a] do-it-yourself format for the HRX workout. He will also be promoting’s philosophy of a healthy lifestyle”. will offer three variants of fitness services which includes an app on physical fitness, taking charge of healthy food choices, as well as, giving mental wellness training.

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Registrations in .fit have grown by over 50% since the beginning of the year and is one of the TLDs being targeting in the India market.

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